We’ve all been sent this e-mail...
If Google had a black screen, taking into account the huge number of page views it receives, an estimated 750 mega watts/hour per year (sic) would be saved.
With this in mind, Google has created a black version of its search engine called Blackle, which functions in exactly the same ways as its white version, but consumes far less energy. Help to spread the word, use: www.blackle.com
Firstly, that page was not created by Google but by an entirely different company. Blackle is simply hooking into Google’s search engine.
More importantly, other than the warm, tingly sensation you get when you feel that you have done something good, which is disputable in this case, there are few benefits to this proposal. As such, I find this article rather misleading.
The proposal would be appropriate if we were all using old CRT screens but with LCDs, the power usage is constant, with most of the power being used by the back lighting. Mere microvolts are needed to activate the actual liquid crystals in the case of a wristwatch or calculator, so with no back light, a small 1.5 Volt battery powering a watch or calculator can last several years. Similarly, the power used to run a CRT TV for one night would be enough to keep your LCD watch running for several generations. Making a LCD screen black does not use any less back light, unless it is made black by turning down the brightness, but that would be pointless as then you would not be able to see anything.
If anyone really wanted to save energy, it would probably make more sense to promote LCDs over CRTs, as they are generally more power-efficient. Google has been in the limelight for a while on the subject of energy consumption, and I am convinced that they would have better results if they focused their attention on reducing the power consumed by their servers.
Another though – why not search less? Every search you do contributes to the power consumption of Google’s servers, so fewer searches would probably save a lot more power than a black background. Don’t you think?
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The Dark Google Myth 
We’ve all been sent this e-mail... If Google had a black screen, taking into account the huge number of page views it receives, an estimated 750 mega watts/hour per year (sic) would be saved. With this ... (2010-01-11)
Less is Better 
David Heinemeier Hansson is one of the most influential voices on the Internet. He is the author of the immensely popular Ruby on Rails programming framework, is a noted blogger and media figure, an... (2010-01-11)
Designing Exceptional Mobile Experiences
If you were to draft a profile for a UX thought leader, you'd likely come up with something that closely resembled Kim Lenox. Known for resetting the perimeters of everyday problem solving, Kim has ... (2010-01-11)
Big Changes Coming to Facebook
Mark Zuckerberg posted an open letter today about some possibly far reaching changes: the phasing out of regional networks. This will affect over half of the 350 million Facebook users. While sites like ... (2010-01-11)
Influencing Business Strategy Through Design
Due in part to Luke Wroblewski's work, the great divide between the business side and the design side of organizations is shrinking. What started out as an internal training course for a group of Y... (2010-01-11)
Product Sonification
We spoke with Karel Barnoski, an award-winning audio designer who has integrated sound into products and experiences ranging from stoves to cameras. Karel shares his keen insights about how the language of... (2010-01-11)
Designing & Selecting Components for UIs
As a user interface designer, one of the most exciting changes I've seen in last few years has been the growth of rich Internet applications. Although I designed many good standard Web application... (2010-01-11)
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